Blog

Latest news on the Wear It Berlin platform
22
Nov

The world´s first fashion tech party in zero gravity

Finally fashion tech reached zero gravity!

Desperados asked us to build some unique Berlin life style party LED pieces for their Bass Drop campaign. In 2013 our founder Thomas started the LED bicycling gang Trafo Pop, and it kind of helped define a Berlin style in wearable lifestyle and trashtech party cloths. In the end the team produces 16 modular outfits from fully video capable vests to a 280 LED party helmet. The pieces make use of our own software.

It´s big step for us as designers and developers,
and a huge step for electronics on fashion scene!

Artdirection: Thomas Gnahm
Team: Lisa Wassong, Nayeli Vega, Mark Buyny, Stefan Hintz

>This is how it works:

A party is taking place inside of an airplane 30,000ft above Las Vegas. As the plane dropps to 15,000ft so does the bass, and when the bass dropps so does the dance floor sending the crowd floating and dancing in zero gravity.

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_1

The crowd is entering the airplane

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_2

Inside a club like environment is set up

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_3

People getting ready

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_5

The pilot pulling full throttle

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_4

DJ Mike Cervello dropping the bass!

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_6

The dancefloor is dropping as well

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_7

The world´s first zero g party!

desperados-bass-drop_zero-gravitiy-trafo-pop_wearitberlin_8

Some of our products in detail: